The Founder's Dilemma

Expected value under uncertainty

The Concept

Entrepreneurial decisions weigh a high-variance payoff against a safe alternative. Expected value and personal risk capacity both matter.

The Science

Rational analysis multiplies each outcome by its probability; emotional salience of the 'big win' tends to distort the weighting.

You'll face 1 decision. There are no right answers shown in advance — choose as you genuinely would. Your responses build your Decision DNA.